Affirmation Postcards
The affirmation postcard series was designed as a tactile, everyday object intended to provide comfort and reassurance. Rather than functioning as purely decorative stationery, the cards needed to feel emotionally sincere, approachable, and deliberately unpolished.
Task
Design a series of affirmation postcards that felt warm and personal, while remaining consistent, legible, and cost-effective to print at scale.
Strategies
Design
Client
Mumma Mail
Various affirmation postcards displayed.
Hover over images for more context!
Each set of postcards also came with a little wooden stand to display the cards.
This mockup demonstrates how one of the letters, originally submitted digitally, then handwrote by me, would look displayed.
This mockup demonstrates how one of the letters, originally submitted digitally, then handwrote by me, would look displayed.
Task
Design a series of affirmation postcards that felt warm and personal, while remaining consistent, legible, and cost-effective to print at scale.
Strategies
Design
Client
Mumma Mail
A blank affirmation postcard, featuring the affirmation with illustrated flowers on the back, and a blank postcard template on the front.
The Idea
Design a monogram for the feeling of luxury and intimate elegance with an accompanying organic pattern.
An initial sketch of what the postcard design could look like.
An initial sketch for the affirmation side of the cards.
The decision to use printed text instead of handwriting each affirmation was made after this sketch to ensure the cards looked as similar to authentic postcards as possible.
The decision to use printed text instead of handwriting each affirmation was made after this sketch to ensure the cards looked as similar to authentic postcards as possible.
An initial sketch of what the postcard design could look like.
"You did amazing. It's perfect!"
Bryhar Pelizzari
Founder of Mumma Mail
