Mumma Mail Branding
Mumma Mail is a small, purpose-led brand centred on warmth, reassurance, and emotional connection. The project involved developing a cohesive visual identity that felt personal rather than polished, balancing authenticity with commercial viability across print and packaging.
Task
Create a brand identity that could scale across multiple print formats while preserving a sense of intimacy, imperfection, and human touch.
Strategies
Design
Client
Mumma Mail
The Mumma Mail logo, mission, and pattern featured on a wrapping paper and sticker mockup.
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A simple mockup of Mumma Mail branding on business cards.
Task
Create a brand identity that could scale across multiple print formats while preserving a sense of intimacy, imperfection, and human touch.
Strategies
Design
Client
Mumma Mail
Product tags mockup with Mumma Mail branding.
The Idea
Design a monogram for the feeling of luxury and intimate elegance with an accompanying organic pattern.
Initial brainstorm sketches for Mumma Mail's logo. A ChatGPT-generated logo provided by the client served as the inspiration and direction for the logo's imagery and symbolism.
Moodboard 1 of 2 presented to the client during the brand discovery process. This moodboard is light and bright, bringing a sense of joy and energy to the brand, the visual embodiment of an encouragement.
Moodboard 2 of 2 presented to the client during the brand discovery process. This moodboard features more muted, desaturated colours in comparison to moodboard 1, creating a feeling of maturity, depth, and calmness.
Brainstorming sketch of the included assets within the brand pattern, annotated with respective symbolism and meanings.
"We loved both of the moodboards and the meaning and thought represented in each of them. And the blending of both to create the final logo and pattern is genius. This is why we need you! It's perfect."
Bryhar Pelizzari
Founder of Mumma Mail
