Product Packaging
The Hyperemesis Gravidarum (HG) Affirmation Postcards packaging needed to protect the product while reinforcing the brand’s emotional tone. The challenge was to design packaging that felt gentle and intentional, without overshadowing the cards themselves.
Task
Develop packaging that complemented the affirmation cards, balanced practicality with brand expression, and supported a cohesive unboxing experience.
Strategies
Client
Mumma Mail
The visual on the right is the original HG graphic which was adapted for the cover.
Task
Develop packaging that complemented the affirmation cards, balanced practicality with brand expression, and supported a cohesive unboxing experience.
Strategies
Client
Mumma Mail
The Challenge
Create a packaging design that matches both the card and Mumma Mail visuals, while remaining distinct from other motherhood products.
To ensure physical displays of the product would differentiate this card set from other Mumma Mail and other competitors' products, an adapted version of the Hyperemesis Gravidarum (HG) graphic was created to feature flowers whose natural hues matched the HG colours of lilac and sky blue.
To ensure the product would be easily distinguishable from other Mumma Mail card sets or competitors' products.
